Episode 46

Building Your Employer Brand: Why Your Values and Purpose Matter

Welcome back to the Hiring School mini series! We're diving into how your values, purpose, and mission is crucial for your business. Clarity is key here! Even if you don't have employees yet, it's important to consider these elements as employees require more transparency to thrive in their roles and perform to the best of their ability.

I'll explain the significance of creating a mission statement for your company and the role of core values in shaping your company's personality (yes, that's a thing). We'll also touch on the employee value proposition, and how it's important for attracting and retaining top talent.

This process will be an ongoing one, the best thing you can do is start now to ensure your business continues to align with your values, purpose, and mission as you grow.


Join me for the Hiring School mini series for your ultimate guide to finding the best employees for your business. I'm here to help you enhance your hiring process with tips and techniques that are proven to work. From building a strong brand to figuring out who you are as a business, and creating an attractive employer value proposition. Whether you're a startup or an established company, my top tips and strategies will help you attract top talent and create a winning hiring process. If you're ready to bring the right people on board and reach your business goals, join me now for Hiring School!


Listen to Similar Episodes:

Employee Development Plans - How to Create Them With Your team

Back to the Basics: When are you Financially Ready to Grow a Team? with Shannon Weinstein

5 Mistakes Entrepreneurs Make While Hiring


* Connect with me on IG @jackie.koch_

* Find more information on my website www.jackiekoch.com

* Join hiring school http://joinhiringschool.com/

About the Podcast

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World's Greatest Boss

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About your host

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Jackie Koch

Hey, I’m Jackie Koch. I have over 15 years of experience prospecting talent and building teams for Fortune 500 companies, startups and small businesses in all types of industries.  Technically, I have an MBA from Concordia University, although I’d argue I learned more about growing and scaling a modern business over the last 5 years in the LA tech start up scene. There I built out recruiting and People Operations teams for high growth tech start ups. I love entrepreneurs and being one at heart, I started my own business during the pandemic. I’m the founder and CEO of People Principles where I help founders scale through fractional recruiting and people operations services.