Episode 88

Driving Excellence by Building and Sustaining a Strong Company Culture

Entrepreneurs like us know that company culture is the beating heart of our organizations. It sets the tone for success, fuels innovation, and creates an environment where our teams can thrive. Today, we'll explore the power of company culture and how it can drive positive outcomes that skyrocket our business.

We'll uncover the hidden dangers of misaligned cultures. When values and behaviors don't align, it can lead to lost productivity and unhappy team members. As entrepreneurs, we can't afford to let that happen. I'll share insights on how to avoid these pitfalls and create a culture that propels us forward.


Company culture is more than just a buzzword. It's a powerful business system that shapes every aspect of your business. Defining your company's culture is a critical step in our entrepreneurial journey. Together, we'll explore effective ways to articulate and communicate our desired culture, attracting top talent and building a team that shares our vision. And let's not forget the importance of reviewing your people operations. I'll show you how to align your recruitment, onboarding, and performance management processes with your culture to create a cohesive and thriving work environment.


What you'll hear in this episode:

[3:50] What’s the company culture like?

[6:10] Company culture can be boiled down to these three questions.

[8:00] The negative business impact of misaligned cultures.

[12:25] The evolution of culture from 1.0 to the current 4.0

[15:50] Culture is defined as a business system.

[19:05] What should you do if you don’t have your core values?

[21:35] How do you define your company’s culture?

[24:20] Review your people operations to see if they’re aligned with your values.


Listen to Similar Episodes:

Employees Are NOT Your Family: Culture Building Tactics

How to Maximize Your Strengths (And Your Team's!)

Embracing Radical Personal Responsibility: A New Era of Leadership with Jen Szpigiel


* Connect with me on IG @jackie.koch_

* Find more information on my website https://www.jackiekoch.com/

About the Podcast

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About your host

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Jackie Koch

Hey, I’m Jackie Koch. I have over 15 years of experience prospecting talent and building teams for Fortune 500 companies, startups and small businesses in all types of industries.  Technically, I have an MBA from Concordia University, although I’d argue I learned more about growing and scaling a modern business over the last 5 years in the LA tech start up scene. There I built out recruiting and People Operations teams for high growth tech start ups. I love entrepreneurs and being one at heart, I started my own business during the pandemic. I’m the founder and CEO of People Principles where I help founders scale through fractional recruiting and people operations services.