Episode 42

How To Position Yourself as a Premium Brand and Attract the Right Clients to Your Business with Fabi Paolini

One of the most challenging things for new coaches to accomplish is to demonstrate their personality and offers to potential clients. A balance must be struck to target your intended audience and avoid being swept away by all the other generic coaches.

Jackie and Fabi Paolini discuss how to present oneself as a premium service and brand, how to attract the proper clientele, and how to attract possible applicants for roles in your business. If you're an entrepreneur seeking a strategy to differentiate yourself from the competition, this episode is for you!

Fabi Paolini is a Brand Strategist who assists coaches, consultants, and specialists in positioning themselves as premium brands that attract high-end clientele through magnetic messaging. Fabi is a world-renowned expert in messaging, brand positioning, and premium brand design. Her strategies have helped hundreds of entrepreneurs establish authoritative companies while engaging their audiences. In the previous three years, Fabi has earned over $1.5 million working with transformative coaches and consultants worldwide.


Listen to Similar Episodes:

Developing a Leadership Mindset with Zach Arend

Leading Yourself is the First Step Towards Leading Others with Lindsey Schwartz

Getting Out Of Your Own Way w/ Jess Glazer, Founder of The Digital Business Revolution



Connect with Fabi:

IG: @fabipaolini

Facebook: https://www.facebook.com/fabipaolini/

Twitter: @fabipaolini

LinkedIn: https://www.linkedin.com/in/fabipaolini/

Pinterest: https://www.pinterest.com/fabipaolini/

*Link for the PDF created by Fabi: https://www.fabipaolini.com/leads/

*If you are looking to find our more about Fabi's services check out her website: https://www.fabipaolini.com/


* Connect with me on IG @jackie.koch_

* Find more information on my website www.jackiekoch.com

About the Podcast

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About your host

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Jackie Koch

Hey, I’m Jackie Koch. I have over 15 years of experience prospecting talent and building teams for Fortune 500 companies, startups and small businesses in all types of industries.  Technically, I have an MBA from Concordia University, although I’d argue I learned more about growing and scaling a modern business over the last 5 years in the LA tech start up scene. There I built out recruiting and People Operations teams for high growth tech start ups. I love entrepreneurs and being one at heart, I started my own business during the pandemic. I’m the founder and CEO of People Principles where I help founders scale through fractional recruiting and people operations services.