237. Managing Workloads and Preventing Burnout with Borja Cuan

In this episode of World’s Greatest Boss, we dig into one of the biggest challenges service-based business owners face: balancing client growth with team health. My guest, Borja Cuan, co-founder of 415 Digital, manages over $280 million in ad spend every year—and he’s built a thriving business by doing something most agencies won’t: keeping workloads small so his team can go deeper, deliver better results, and stay engaged.

Together, we explore:

• Why hiring ahead of need can transform client experiences.
• The real reason employee retention is harder than ever—and how to handle it.
• How to spot overwhelm before it becomes burnout (and what to do about it).
• Why investing in personal well-being outside of work is just as important as managing workload inside of work.
• The overlooked power of relationship building and spending non-work time with your team.

Borja’s approach flips the typical agency model on its head—and his insights on retention, loyalty, and workload management will challenge how you think about leading your own team.

By the end of this episode, you’ll have fresh ideas for keeping your people motivated, building loyalty, and leading a team that doesn’t just survive—but thrives.

Connect with me on Linkedin: https://www.linkedin.com/in/jackiemkoch/

Find more information on my website: https://peopleprinciples.co

Connect with Borja Cuan on Linkedin: https://www.linkedin.com/in/borjacuan

Find more information about Four15 Digital: https://four15digital.com/