Episode 179

179. How to Build a Strong Company DNA to Attract the Right Candidates and Repel the Wrong Ones

Establishing your company culture is a non-negotiable for success. Today I define what makes up your company’s DNA and break down the key components to consider. You'll get the inside scoop on how to craft a mission statement that truly speaks to your team and why setting clear goals and priorities is a game-changer. We also cover the crucial step of establishing core values that guide your team's actions and decisions.

But I don't stop there! I share actionable tips on how to implement and truly live your company DNA, ensuring it's more than just a concept but a part of your daily operations.


What you'll hear in this episode:

[0:00] The recruiter's pet peeve.

[1:10]Importance of establishing company culture.

[1:50] Defining your company's DNA.

[3:25] Components of company DNA.

[7:55] Creating a mission statement.

[9:55] Setting goals and priorities.

[13:50] Establishing core values.

[18:20] Implementing and living your company DNA.

[19:55] Conclusion and resources.


Listen to Similar Episodes:

How to Define Core Values for the Culture You Crave with Ashley Alderson

Cultivating Core Values for Your Small or Non-Traditional Team with Shannon Weinstein

How to Master HR Practices and Compliance in Your Business This Year


* Connect with me on LinkedIn https://www.linkedin.com/in/jackiemkoch/

* Find more information on my website peopleprinciples.co

About the Podcast

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About your host

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Jackie Koch

Hey, I’m Jackie Koch. I have over 15 years of experience prospecting talent and building teams for Fortune 500 companies, startups and small businesses in all types of industries.  Technically, I have an MBA from Concordia University, although I’d argue I learned more about growing and scaling a modern business over the last 5 years in the LA tech start up scene. There I built out recruiting and People Operations teams for high growth tech start ups. I love entrepreneurs and being one at heart, I started my own business during the pandemic. I’m the founder and CEO of People Principles where I help founders scale through fractional recruiting and people operations services.