Episode 162

162. Engage, Connect, Succeed: Mastering LinkedIn Trends with Katie McKiever

Today, I'm joined by a phenomenal guest, Katie McKiever, an expert in the world of LinkedIn and social media. Get ready to dive deep and discover how to leverage this powerhouse platform for small businesses and personal branding success.

But the value of LinkedIn doesn't stop there. We delve into LinkedIn content strategy and employee advocacy. We also discuss real-world success stories, like a municipality using LinkedIn to showcase employees and attract new talent. I emphasize the significance of active engagement, and Katie provides practical tips on building valuable connections through comments and conversations.

The expertise in this episode is your gateway to unlocking the full potential of this platform for your business growth. Don't miss out on this enlightening conversation!

What you'll hear in this episode:

[0:00] LinkedIn benefits for businesses with an expert

[4:10] Leveraging LinkedIn for business success

[10:45] LinkedIn usage for small businesses and personal branding

[16:15] Leveraging LinkedIn for business success through personal branding and company page optimization

[21:30] LinkedIn content strategy and employee advocacy

[26:30] LinkedIn engagement strategies and trends

[35:05] Employee advocacy and internal communications

[39:00] Leveraging social media for thought leadership and employee engagement

[42:45] LinkedIn marketing strategies and tactics

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