Episode 136

136. The Power of Publicity and Strategies for Small Business Owners with Nicole Myden

I'm joined by Nicole Myden, an expert in entrepreneurship and media publicity strategies. Nicole has helped clients get featured in prestigious media outlets like Forbes and Oprah Magazine, and she's mentored thousands of small business owners in their journey to land magazine covers, TV segments, and more.

In this episode, we dive deep into entrepreneurship, publicity, and storytelling. Nicole shares her incredible journey, starting from her early fascination with storytelling and journalism, leading to a career in film publicity, and eventually paving the way to entrepreneurship.

Nicole sheds light on the difference between traditional publicity and social media marketing, emphasizing the importance of connecting with people and sharing solutions. In your local market, press opportunities for small businesses are a goldmine, and Nicole shares insights on how to become a trusted local expert. We discuss the significance of local media coverage and its potential to transform your business trajectory.


If you're ready to unlock the secrets to entrepreneurship and media exposure, join us! Get ready for insights, inspiration, and strategies that will take your business to new heights.


What you'll hear in this episode:

[0:00] Nicole's entrepreneurship journey and media publicity strategies.

[4:35] Entrepreneurship, publicity, and storytelling

[11:10] Entrepreneurship, self-worth, and media exposure

[15:05] Traditional publicity vs. social media marketing

[20:05] Local press opportunities for small businesses

[25:10] Energy and mindset in business growth

[27:45] Publicity strategies for small businesses


Listen to Similar Episodes:

What's Holding You Back? Empowering Dreams with Natalie Franke

Selling Your Business Through Storytelling with Marisa Corcoran

Getting Out of Your Own Way with Jess Glazer, Founder of the Digital Business Revolution


* Connect with Nicole on IG @nicolemyden

* Find more information on Nicole's website https://www.nicolemyden.com


* Connect with me on IG @jackie.koch_

* Find more information on my website https://www.jackiekoch.com/

About the Podcast

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About your host

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Jackie Koch

Hey, I’m Jackie Koch. I have over 15 years of experience prospecting talent and building teams for Fortune 500 companies, startups and small businesses in all types of industries.  Technically, I have an MBA from Concordia University, although I’d argue I learned more about growing and scaling a modern business over the last 5 years in the LA tech start up scene. There I built out recruiting and People Operations teams for high growth tech start ups. I love entrepreneurs and being one at heart, I started my own business during the pandemic. I’m the founder and CEO of People Principles where I help founders scale through fractional recruiting and people operations services.